22nd July, 2021
Quod are delighted to have secured planning permission and advertisement consent for Underbelly’s temporary event proposals at the site of the former Earls Court 2 Exhibition Centre. Underbelly have significant experience in delivering live events across London and the UK and this will be the first event that they are bringing to Earls Court. The event will be one of the first major cultural events in London since lockdown has eased.
As the UK seeks to recover from the COVID-19 pandemic, proposals like Underbelly’s, which have been designed so that they are COVID safe, respect social distancing requirements and adaptable to the Government’s latest guidance, will be important for economic recovery and for bringing some fun back during the summer. This temporary event will bring a vacant site into active use, bringing vibrancy and vitality to the area over the summer months, whilst wider redevelopment proposals for the area are progressed.
Consent was unanimously granted at London Borough of Hammersmith & Fulham’s planning committee on Tuesday night.
The temporary event comprises of two main performance structures – the Big Top Tent and the infamous Udderbelly Theatre (shaped as an upside-down purple cow!). In addition, the proposals include a number of food and drink stalls, amusement rides, vintage games, a beach area and all associated back of house areas. Installation will be commence on 1st July, with the event operational from 15th July through to the end of September.
Quod has also recently obtained planning and advertisement consent at Westminster City Council’s planning committee for Underbelly’s Summer Event at Cavendish Square, which includes a Spiegeltent structure and associated food and drink offerings.
If you want to discuss temporary events, meanwhile uses or any other similar matters, please feel free to contact Rebecca Sanders at Quod.